• National Care for Kids Day was founded by Care for Kids in 2021, annually celebrated on September 20th by bringing communities, local businesses, and organizations together to uplift  children and families in need. Built on the belief that concentrated effort can forge life-long change, awareness campaigns focus on donations, volunteering, and advocacy year-round. Acts of kindness on this day resonate beyond a moment. Whether it’s a warm coat, a meal, or school supplies, every contribution tells a child they are seen— and they’re not alone.

    A nationwide movement needs a strong presence that goes beyond the screen. Online, Care for Kids can track donations, educate local leaders, and become a touchpoint for philanthropic involvement. Interminable print campaigns and apparel reminds communities they can make an impact every day. Promotional strategy prioritizes a recognizable and accessible visual identity, supported by a bold, uncompromising color palette and playful, geometric type. The gestalt icon  prompts audiences to reflect on those who need help most in their community, and what role they can play themselves. But the holistic objective for the National Care for Kids Day brand is to be known anywhere care can be found, engaged, and supported in people’s lives.

LOGO design, nonprofit marketing, donation & volunteer campaign, merchandise
Red background with black and white text reading 'National CARE for KIDS Day'.
Graphic illustrating the message that children, the self, and national care for kids day are interconnected, advocating for community-based care and supporting child growth and well-being.
Abstract digital art with a black background, featuring red interconnected circles and white lines intersecting across the composition.
Three color swatches with Pantone and CMYK codes: black, red, and white, aligned vertically.
Text stating August 20th is National Care for Kids Day, with a red symbol of a stylized person and background pattern of similar figures.
Pattern of words 'give', 'advocate', 'volunteer', and 'donate' in black and white text on red and black rounded rectangles.
Close-up photo of a black quilted fabric jacket with a circular badge that reads 'care for kids and' with a red symbol in the center.
Mobile device screen showing a chat interface with message about kids in Lucas County and a help button with a heart icon.
Graphic showing rows of stylized human icons, with some icons highlighted in white and others in dark gray, set against a dark background.
Person with short brown hair wearing a white T-shirt with a red smiley face logo and the words 'ICAREFORKIDS.ORG' on the back, standing outdoors against a blue sky.

National Care for Kids Day Logo Development

National Care for Kids Day was founded by Care for Kids in 2021, annually celebrated on September 20th by bringing communities, local businesses, and organizations together to uplift children and families in need. Built on the belief that concentrated effort can forge life-long change, awareness campaigns focus on donations, volunteering, and advocacy year-round. Acts of kindness on this day resonate beyond a moment. Whether it’s a warm coat, a meal, or school supplies, every contribution tells a child they are seen— and they’re not alone.

A nationwide movement needs a strong presence that goes beyond the screen. Online, Care for Kids can track donations, educate local leaders, and become a touchpoint for philanthropic involvement. Interminable print campaigns and apparel reminds communities they can make an impact every day. Promotional strategy prioritizes a recognizable and accessible visual identity, supported by a bold, uncompromising color palette and playful, geometric type. The gestalt icon  prompts audiences to reflect on those who need help most in their community, and what role they can play themselves. But the holistic objective for the National Care for Kids Day brand is to be known anywhere care can be found, engaged, and supported in people’s lives.

LOGO design, nonprofit marketing, donation & volunteer campaign, merchandise
©24-26
A donation progress infographic showing the collection of 3375 new coats towards a goal of 4000 coats in 2025, with a current donation count of 1605.
A person's arm with a red wristband that has white text reading 'united' and 'together'. The person's hand is partially visible and they are wearing a white shirt. The background is plain and neutral.
A black insulated water bottle with red and white text on it, displayed against a bright red background.
A dark-themed promotional slide with large red circle at the bottom and the text "This is your company, now." at the bottom center.
Dark background with a large red dot at the bottom center. Text overlay states: 'Companies with highly engaged workforces are 21% more profitable.'
Close-up of a target with concentric red circles on a black background, with white and red text at the bottom.
A large red billboard with the words "find local volunteer opportunities at care" on the left and an arrow pointing right, followed by the word "act" on the right. The billboard features a picture of a young girl hugging someone. The website address "icareforkids.org" appears in the bottom right corner. The billboard is outdoors against a blue sky with some green bushes and trees below.
Two red pie charts on a black background with statistics about Generation Z and Millennials, and white text stating that a company's purpose influences buying decisions, with a call-to-action button saying 'Become a Philanthropic Partner'.
Child lying on grass, smiling, wearing a red bandana, white shirt, and surrounded by colorful hula hoops, with a message overlay expressing gratitude to nonprofits and companies.
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