• Meet Mycrocine, a wellness brand reframing psilocybin as the alternative, natural tool for mental health treatment. With a mission of self-transformation for its audience, Mycrocine prioritizes trust, clarity, and believes in the untapped power of the connection between nature and the self.

    The logo is built from the miraculous science of psilocybin’s effect on the brain: neurogenesis. This fundamental element of learning, memory, mood, and creativity is represented by two neurons coming together. Concealed between them is Mycrocine’s core ingredient, the psychedelic mushroom itself. The role of the brand’s gradient visualizes the interconnection of the mind and product working together, as well as the creation of new neuronic pathways in the brain.

    Mycrocine’s website lives as both an ordering hub and educational tool for users, including access to healing coaches and an online compatibility assessment. Their pharmaceutical brochure breaks down microdosing effects and insight on the powerhouse benefits between neurogenesis and possibility of full remission.

A large outdoor billboard with three panels displaying images of diverse smiling people and health-related text in front of a blue sky with green trees.

Mycrocine Brand & Development

Meet Mycrocine, a wellness brand reframing psilocybin as the alternative, natural tool for mental health treatment. With a mission of self-transformation for their users, Mycrocine prioritizes trust, clarity, and a belief in the untapped power of a connection between nature and the self.

The logo is built from the miraculous science of psilocybin’s effect on the brain: neurogenesis. This fundamental element of learning, memory, mood, and creativity is represented by two neurons coming together. Concealed between them is Mycrocine’s core ingredient, the psychedelic mushroom itself. The role of the brand’s gradient visualizes the interconnection of the mind and product working together, as well as the creation of new neuronic pathways in the brain.

Mycrocine’s website lives as both an ordering hub and educational tool for users, including access to healing coaches and an online compatibility assessment. Their pharmaceutical brochure breaks down microdosing effects and insight on the powerhouse benefits between neurogenesis and possibility of full remission.

LOGO development & BRAND concept, identity & GUidelines, WEBSITE design, PACKAGING, print & digital ADVERTISING
LOGO development & BRAND concept, identity & GUidelines, WEBSITE design, PACKAGING, print & digital ADVERTISING
©24
A colorful infographic explaining the term "mycrobe" as a practice of taking small amounts of psychoactive drugs, with definitions and related words such as personal pronouns and medical suffixes.
A digital billboard displaying three advertisements about mental health benefits, with parts of people’s faces visible, against a background of green trees and blue sky.
Graphic design featuring a neuroinflammatory icon with a colorful, gradient color palette. The left side displays the word 'myrocine' in white lowercase letters with the subtitle 'primary lockup'. The right side shows the icon, a stylized neuron or brain-like shape, with the label 'icon'. The bottom notes the smallest size, 0.27 inches in height.
Diagram showing interconnected lines and circles labeled 'neurogenesis + mushroom' on a dark background.
Close-up of pink mushrooms with gills, with a text overlay about psilocybin, a chemical compound found in certain mushrooms.
A collage of pages from a branding guideline document for a company named mycrocine, including sections like logo guidelines, color palette, typography, and product packaging.
A color wheel with six segments, each labeled with RGB, CMYK, and HEX color codes.
Close-up of multiple boxes of dietary supplement capsules with labels indicating 0.1g capsules, 100mg dosage, and 6000mg bottle size.
Three boxes of Psilocybin for microdosing by Mycrocyne, with black packaging and colorful droplet logo, positioned against a white background.
Comparison chart between microdosing and pharmaceutical medication. Microdosing is described as all natural, delivered to you, 100% online, no adjustment period, and non-addictive, represented with green icons. Pharmaceutical medication is described as artificially made, in-person pickup, doctor's visit, numerous side effects, and habit-forming, represented with orange icons.
Comparison of the brain's neural connections under placebo and psilocybin. Two circular diagrams with multicolored backgrounds and black dots connected by black lines, labeled fig 1 and fig 2, from Petri et al. 2014.
Three boxes of dietary supplements, including psilocybin, cordyceps, and cobalamin, arranged on a plain surface.
Illustration of a brain with a peaceful, content expression, with the text 'the power of neurogenesis' partially visible.
A Venn diagram titled "the PATH to MENTAL WELLNESS" shows overlapping circles labeled "psilocybin capsules," "psilocybin tincture," and "supplements for stacking," illustrating different approaches to mental wellness.
Boxes of dietary supplements labeled mycocine with different ingredients: cobalamin, niacin, cordyceps, and lion's mane, each with varying quantities and packaging design.
Comparison of two microdose supplement packages, one with 60 capsules and the other with 20 drops, including dosage information and benefits for mental health.
Website homepage for Mycrocin, a company that sells medicinal and health-related products with a focus on mushrooms for anxiety and depression, featuring a woman with curly hair and outstretched arms against a blue sky background.
Digital user interface with two login buttons labeled 'Start your journey', one with a bright glow effect and a cursor clicking on it, and icons of a shopping basket with '0.00' next to it.
A promotional webpage for a microdosing assessment quiz, featuring a white background with blurred pastel colors, bold black text asking 'is microdosing right for you?', a central black button labeled 'Take the quiz', and smaller text below offering a free assessment by mycologists.
An infographic titled 'the effects of microdosing on mental health' with icons and brief descriptions for each effect, including enhanced mood and energy, higher creativity, improved cognition, and relief from depression.
A website featuring a woman in a green striped tank top holding a white blister pack of pills. The site promotes a subscription service with benefits such as automatic shipping every three months, free delivery, a 30-day money-back guarantee, and easy to start and track. The page displays icons for smiling face, medication, gift box, and blueberries, with sections labeled Step One through Step Four, outlining the subscription process.
Screenshot of a website featuring a personal branding page for Kent Thomas, an integrative transpersonal therapist, microdosing coach, and multilingual online counselor. The page includes a photo of Kent Thomas smiling, with details about his specialties, language options, and online availability.
A webpage displaying Psilocybin Mushroom Microdosing products, including capsules and tincture, with options to adjust quantities, on a textured background.
A digital product display showing bottles of dietary supplements, including niacin, cobalamin, lion's mane mushroom capsules, and cordyceps mushroom capsules, with details on doses and packaging.
Tablet displaying an online product page for Cordyceps Mushroom Capsules sitting on a green couch.
Screenshot of a website section discussing the benefits of stacking while microdosing, including icons, reviews, and an image of a smiling person outdoors.
A woman with blond hair, wearing a colorful striped vest and lace blouse, standing outdoors in a green grassy field with eyes closed and a peaceful expression.
Smartphone lying on a plush, rust-colored textured blanket displaying an online shopping page for Niacin (Vitamin B3) tablets.
Website homepage featuring a dark background image of mushroom gills, with white text titled "the magic of mental wellness" on the left and a reviews section on the right showing a rating of 4.8 out of 5 stars based on 11,000+ comments, and a call-to-action button labeled "Leave your review." Below this, there are three customer reviews with five-star ratings, each with a brief testimonial, and a subscription form at the bottom for email address and subscribe button.
A collection of informational flyers about medical mushrooms and neurogenesis, with colorful diagrams, QR codes, and bullet points, laid out on a flat surface.
Two informational pamphlets about medicinal mushrooms placed on a black surface, each with a small textured mushroom figurine on top.
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senior design campaign at ball state university, bfa fourth year thesis