• Ink Drinkers Anonymous is an independently owned bookstore in downtown Muncie, Indiana. They believe everyone should have the opportunity to be celebrated, and keep a lovely inventory of books written by BIPOC and indie authors.

    Genres include romance, thriller, horror, fantasy, and mystery for both YA and general fiction book lovers. This brand exploration functions as an homage to each genre and a visual identity to pique interest from local readers. 

    The logomark nestles inside the wordmark, seamlessly integrated with Bookmania’s timeless curves and serifs to create a hidden question mark. This mark of anonymity was pushed further into a series of unique illustrations for each store genre, featured in merchandise and wayfinding among store shelves.

redesigned brand identity & guidelines, wayfinding, retail packaging, apparel & merchandise

Local Bookstore Brand Exploration

Ink Drinkers Anonymous is an independently owned bookstore in downtown Muncie, Indiana. They believe everyone should have the opportunity to be celebrated, and keep a lovely inventory of books written by BIPOC and indie authors.

Genres include romance, thriller, horror, fantasy, and mystery for both YA and general fiction book lovers. This brand exploration functions as an homage to each genre and a visual identity to pique interest from local readers. 

The logomark nestles inside the wordmark, seamlessly integrated with Bookmania’s timeless curves and serifs to create a hidden question mark. This mark of anonymity was pushed further into a series of unique illustrations for each store genre, featured in merchandise and wayfinding among store shelves.

redesigned brand identity & guidelines, wayfinding, retail packaging, apparel & merchandise
©24-26
Vintage logo design with ornate text reading 'Ink Drinker & Anonymous' and 'Bookstore', with measurements and decorative swirl accents on a beige background.
Green storefront with the sign "Ink Drinkers Anonymous" for a bookstore, with a black window displaying store hours and a small round logo.
Color swatches arranged in slanted overlapping cards from black to brown to red, each with a hashtag and a code.
Design mockup showcasing different serif typefaces with sample letters and descriptions on a dark background.
A wooden chair with a beige tote bag hanging on it, featuring black and green straps. The bag has a dark graphic design and text that reads 'SOU' and 'IN. MAK DRINKERS' with a circular logo.
A black T-shirt with a circular logo in the center reading 'INK DRINKERS BOOK STORE ANONYMOUS' with a question mark in the middle, and a cream-colored tote bag with a black dragon design and additional similar circular logo, both placed on the ground with shadows cast on the surface.
A collection of playing cards with various round tokens on top, featuring different symbols and phrases such as 'I DRINK HORROR,' 'I DRINK ROMANCE,' and 'I DINE FANTASY.' The cards are laid out on a dark surface.
Gift card for Ink Drinkers & Anonymous bookstore with a dark background and pink swirling pattern, priced at $25.
A green front door with a round brass doorknob. Hanging from the doorknob is a small black and white tote bag with question marks and a quote that says, 'There is no friend as loyal as a book.' The door has decorative molding.
A black and white shopping bag with a decorative pattern and a message that reads, 'We resp. everybody! Who are you? Nobody too?'. The bag is placed on a white surface with shadows cast by a nearby window.
Close-up of a dark background with circular text and a question mark symbol. The text reads 'book store' and 'ink', arranged in a spiral.
View of a tiled floor with a green leather armchair, a person wearing black boots and striped pants sitting on it, and a table with books and papers.
A beige tote bag with a black beetle graphic lying on a wooden floor, with a green strap attached.
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