↘ Mycrocine
Overview
Mycrocine is an independent drug manufacturer growing, selling, and delivering dietary supplements for or to enhance microdosing for mental health. They emphasize the transparency of their ingredients and trustworthy source of treatment.
Their services also include the ability to connect with professional coaches, resources for learning more about microdosing and protocols, and the effects of psilocybin and stacking.
Programs
Figma, Adobe Illustrator, Photoshop, and InDesign
Problem Statement
Uninformed biases from psilocybin’s history in counterculture has resulted in its classification as a criminal substance rather than a healing one, limiting its potential for alternative, new age mental health treatment so desperately needed today.
Mycrocine’s Mission
We aspire to reshape the frame of mind in the treatment of mental illness through the lens of natural psychedelics.
We believe there is an untapped power in the connection between nature and the self, and opportunity for growth and self-transformation lies in the realization of a new treatment option: psilocybin.
🡦 Branding
Preliminary Moodboard
Sketches
Primary Lockup
Logo Architecture + Breakdown
Brand Name Rationale
Brand Colors + Gradient
Each color chosen for the brand connects back to the key factors in how Mycrocine aims to treat mental illness— the reshaping of one’s own mind using the powers from the natural world.
The role of the gradient in the logo/brand is to express the interconnection of the mind and psilocybin working together, as well as the creation of new neuronic pathways in the brain.
The Natural
The Soil
The Mushroom
The Mind
Mycrocine Brand Guidelines
🡦 Packaging
Tier One Packaging
The first tier of Mycrocine product is psilocybin capsules and tinctures for microdosing. Packaging uses the brand’s full spectrum gradient, aligned with Mycrocine’s visual identity and differentiate itself from tier two.
Tier Two Packaging
The first tier of Mycrocine product is psilocybin capsules and tinctures for microdosing. Packaging uses the brand’s full spectrum gradient, aligned with Mycrocine’s visual identity and differentiate itself from tier two.
🡦 Website
Home Page Long Scroll
Shop All Products Scroll
Psilocybin Product Scroll
Interactive website with information about microdosing, the process, benefits, and assessment quiz. Psilocybin and supplements can be ordered directly from the website.
Tap the screen to watch different walkthroughs of the site.
Home Page Walkthrough ⏵
Create Account/Sign In Walkthrough ⏵
All Products Walkthrough ⏵
Supplement Product Walkthrough ⏵
🡦 Advertising
Medical Brochure
This tri-fold brochure has any additional information needed before considering an experimental treatment.
It also includes a QR code for Mycrocine’s assessment found on their website, breaks down the effects of microdosing, and gives insight to neurogenesis, the powerhouse behind microdosing as mental health treatment and possibility of full remission.
