🡦 Ink Drinkers Anonymous
Overview
Ink Drinkers Anonymous is an independently owned bookstore in the downtown area of Muncie, Indiana. They believe everyone should have the opportunity to be celebrated, and keep a lovely inventory of books written by BIPOC and indie authors.
Genres include romance, thriller, horror, fantasy, and mystery for both YA and general fiction book lovers.
Programs
Adobe Illustrator, Photoshop, and InDesign
🡦 Branding
Preliminary Moodboard
Sketches
Previous Logo
Redesigned Primary Logo
Seal (signature + logomark)
Monogram (wordmark + logomark)
Logomark
Logo Clearspace
Typography
Serif typeface chosen for its timeless, "bookish" feel. It was originally inspired by Bookman Old Style, a typeface often used as body copy in old books for its easy readability. It comes with a variety of decorative swashes used in the wordmark and in developing the logomark.
Serif typeface, also inspired by Bookman Old Style, combined with handwritten elements. It’s used in this identity uppercase with 600 pt tracking. Created from the same inspiration as Bookmania, these typefaces complement each other and the idea of a bookstore very well.
Another serif typeface that was chosen for its antique approach to body text and timeless look, similar to Bookmania.
Wordmark
Signature
Body Copy
Core Color Palette
Secondary Color Palette
Ink Drinkers Anonymous Brand Guidelines
🡦 Merchandising
“Question Mark” Identity
To further expand on the identity in an effort to build brand recognition and connect with consumers, the logomark is morphed into a series of illustrations representing the genres sold by the bookstore. This is used for merchandise as well as navigation in the bookstore when searching for books by genre.
