Crocs has undergone a revamp of their brand over the past four years, and they’re classic products have now made a comeback. The company’s success is refelected in their annual report, with new sustainabilty efforts, increase in profits, and celebrity collaborations as some of the major highlights. This company’s report was chosen for a hypothetical redesign because of its recent growth, success, and iconic imagery.

The current visual identity of the brand is fun, inviting, colorful, tailors to specific collaborations, and utilizes the iconic/recognizable Croc image.